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Date Last Updated: December 19, 2023
Brooklyn Magazine, LLC (referred to throughout this privacy policy as “BKMG,” “we,” and “our”) cares about your privacy and the security of your information. This privacy policy details our practices in connection with our print, digital, and live event products and services, including Brooklyn Magazine, bkmag.com, our mobile applications and any other content we provide (collectively, the “Services”) as they relate to your personal information. This privacy policy describes the kinds of personal information we may gather about you in connection with the Services, how we use that information, to whom we disclose it, and how you can manage it.
By using our Services, you accept the practices described in this Privacy Policy, including our use of cookies and similar online tools. If you do not agree to the terms of this Privacy Policy, please do not use our Services.
Our Services are constantly under development, which may cause our privacy information practices to change from time to time. We will update this privacy policy with any changes we make, so please visit this page often to stay current. Any changes to this privacy policy will become effective as of the date “last updated” noted above. Your continued use of our Services following the posting of changes to this privacy policy will mean you accept those changes.
If you are located in the European Economic Area, United Kingdom or Switzerland, please see the Additional Information for Users in Europe and the United Kingdom section of this privacy policy.
If you are a resident of California, Colorado, Connecticut, Utah or Virginia, please see the Additional Information for Users in Certain US Jurisdictions section of this privacy policy.
1) Information Collected
Information You May Provide
When you use our Services, you may voluntarily provide us with certain pieces of information about yourself, including the following.
Contact Information – If you create an account on our website or mobile app, subscribe to Brooklyn Magazine, register for one of our live events, or participate in one of our surveys or contests we may ask you for your contact information, which may include your name, email address, phone number and physical address.
Billing Information – If you purchase one of our products or register for certain live events, we may collect your billing information, which may include your name, email address and billing address. While you may enter your credit or debit card information on our website or mobile app, we do not have direct access to or possession of that information beyond the last four digits of your card. Instead, a third-party payment processor is responsible for the processing and storing of your payment information.
Demographic information – If you register for a live event or participate in one of our surveys, we may ask you to tell us more about yourself, such as your job title, your place of employment, the industry in which you work, your age or your gender.
Communication Information – We collect information about you when you communicate with us, such as by contacting us with customer service questions, including the content of the communications and any contact information you provide.
Business Information – If you have a professional relationship with us, we may collect information such as your job title, your place of employment, the industry in which you work, and your business email address, physical address and telephone number.
Profile Information – If you create or use an account on our Services, we may collect information such as your username, password, photographs, interests, preferences and any other information you choose to provide. When you link an existing account from a third-party platform, we may additionally collect information such as that account’s ID information and associated preferences.
Information Collected Automatically
We automatically collect certain pieces of information about you when you use our Services. Much of this information is collected via cookies, as discussed further below in this privacy policy. This information includes the following:
Device Information – This lets us know how you are accessing our Services and may include information such as the kind of device you are using, your operating system, your browser, your mobile carrier, certain device settings, referral URLs, your IP address and other unique device identifiers.
Usage Information – This lets us know how you are interacting with our Services and may include information such as which parts of our Services you visit, how long you visit, your search history within our Services, and how you interacted with advertisements.
Location Information – We collect your device’s IP address when you use our Services. Your IP address may disclose or allow us to infer the general location of your device at the time you access our Services.
Inferred Information – In order to better understand our audience, we may infer some information about you, such as your age, gender, education level and household composition, based on your survey responses.
Information Collected from Third Parties
Social Media and Other Third-Party Platforms – If you interact with our pages or accounts on social media platforms (such as Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn, etc.), we may collect personal information about you available on that platform. This may include your social media account ID, username, user ID, profile picture, cover photo, networks to which you belong, friends, connections and contact information. Additionally, you may choose to log-in to our Services using your account on certain social media or other third-party platforms, in which case we and that platform may share certain information about you based on your online viewing activities. You can read more about your choices further below in this privacy policy.
Publicly or Commercially Available Sources – We may obtain contact details and other personal information of media contacts and influencers from a variety of publicly or commercially available sources.
2) How We Use Your Information
We use your information for the purposes described below.
Providing the Services – Your personal information helps us to provide you with our Services such as giving you access to the Services, fulfilling your subscription, maintaining your account, processing your payments, providing you with customer support, and allowing you to participate in surveys, contests and other promotions.
Personalizing the Services – Your personal information allows us to give you a customized experience with our Services, including offering you content recommendations, promotions, and advertisements that are more relevant to you.
Communicating with You – Your personal information, such as your contact details, allows us to communicate with you in a variety of ways. We may send you Brooklyn Magazine, newsletters, and updates; inform you about content, products and promotions that may be of interest; provide you with invoices and payment reminders; send you surveys; and provide you with customer support.
Advertising – We may use your personal information to deliver advertisements that are of interest to you, both on our own behalf and on behalf of third parties. We may also use this information to measure the effectiveness of a given advertising campaign (for example, by measuring the number of unique viewers for that advertisement). We may also email you on behalf of our advertisers or event sponsors to inform you about their products or services and offers that may be of interest. You can opt out of such communication at any time by emailing us at hello@bkmag.com or contacting us as described in the “Contact Us” section below.
Social Media – We may use your personal information, including information provided to us by social media or other third-party platforms, to enable you to log into our Services, to connect your social media account to our Services, or to enable you to interact with our social media accounts and activity. We may also use your information to help us determine what content or advertising to deliver to you on those social media platforms.
Analytics, Research, and Development – We may use your personal information to learn more about who uses our Services and how they use it. This helps us to make business and marketing decisions, improve our current products and develop new ones that will be of interest to you.
Maintenance and Security, Compliance with Law – We may use your personal information to assist us in maintaining and securing our Services, including evaluating our security systems, debugging, detecting security incidents, preventing malicious, fraudulent and illegal activities, enforcing our Terms of Service and our other legal rights, protecting the rights and safety of us and others, or to comply with laws and regulations.
3) How We Share Your Information
We may share your personal information with third parties. In general, the reasons we may share your information falls into one or more of the following categories:
Affiliates – We may share your personal information with our affiliates,for purposes consistent with this Privacy Policy.
Service Providers – We may share some of your personal information with service providers who perform functions on our behalf to help us to offer our Services and manage our business. This includes:
Content or Advertising Partners – Third parties that provide content, advertising or functionality to the Services may collect or receive information about you and/or your use of the Services, including through the use of cookies, beacons, and similar technologies (please review Section 5 of this privacy policy to learn more). These third parties may use your information to provide you with advertising that is based on your interests; to measure and analyze ad performance on our Services or other websites or platforms; and may combine it with information collected across different websites, online services, and other devices. These third parties’ use of your information will be subject to their own privacy policies.
Event Partners and Sponsors – When you register for or attend one of our live events, we may share some of your registration information, such as your email address, with our event partners or sponsors. They may use this information to let you know about their products and services. We will only share your information with your permission and you can opt out at any time.
Social Media – If you access our Services via a social media service or if you connect a social media account with our Services, we may share information about you or your activities on that social media service, including what you view on our websites and applications, with that social media service and/or its users Social media services will use that information subject to their own privacy policies. If you do not want your information shared in this way, do not connect your social media service account with our Services, or log out of your social media service before using our Services.
For Legal Compliance or Public Interest – We may share your personal information when we believe it is necessary to comply with laws or legal processes; to protect and defend our rights or to prevent misuse of our Services; or to protect the personal safety of our employees, agents partners other users of our Services or the public.
Corporate Transactions – In the event that we sell or transfer our business, merge with another entity, or engage in another sort of corporate transaction, we may share your personal information with the acquiring entity.
At Your Direction – We may also share your personal information with third parties when you instruct us to do so.
4) How Long Your Information Is Stored
There is no singular retention period for personal information we may hold about you. In general, we store your information for as long as needed to fulfill the purposes for which we collected it. We may also keep information for longer when it is necessary to fulfill a legal obligation.
5) Privacy Choices Regarding Personalized Advertisements
When you visit our website or use our mobile application, we and our third-party partners may use online tracking technology such cookies, web beacons, SDKs, and other similar technologies to analyze your use of our Services and your engagement with advertisements, and to serve you interest-based advertisements. The following explains cookies in greater detail and provides you with information on how to opt out of cookies.
Types of Online Tracking Technologies
How to Opt-Out
There are a number of ways to opt out of having your online activity and device data collected by third parties, which we have summarized below. We hope you find this information to be a helpful reference. PLEASE NOTE HOWEVER: Using these tools to opt out of tracking and targeting does not mean that you will receive no advertising while using our Services. Instead, you will cease receiving advertisements tailored to your interests.
6) Statement on No Children’s Data
The Services are not intended for children under 13 years of age. We do not knowingly collect information from children under 13 (under 16 for those located in the EEA, UK, or Switzerland) and we do not target the Services to such children. If you are under 13 years of age (or if you are under 16 years of age and are located in the EEA, UK, or Switzerland), do not provide personal information to us without providing us with consent from your parents. If we discover that any child under the age of 13 (or a child from the EEA, UK, or Switzerland under the age of 16) has provided us with personal information and we do not have parental consent, we will delete that child’s information as soon as reasonably practicable. If you believe that we have been provided with the personal information of a child from the EEA, UK, or Switzerland under the age of 16 without parental consent or have been provided with the personal information of any child under the age of 13 without parental consent, please notify us immediately at hello@bkmag.com.
7) Contests, Sweepstakes or Games
When we run a contest, sweepstakes or game relating to the Services, it will be accompanied by a set of rules. The rules for each contest, sweepstakes or game will specify how the information gathered from you for entry will be used and disclosed if it is different than as described in this Privacy Policy. In conjunction with your entry in such contests or sweepstakes, personal information will be collected only if you voluntarily submit it.
8) Contact Us
If you have an account with www.theatlantic.com, you may review and change your information by logging into your account and editing your account profile.
If you have questions about our Privacy Policy, please contact us at:
Brooklyn Magazine, LLC
226 Prospect Park West, #175
Brooklyn, NY 11215
Email: hello@bkmag.com
9) Additional Information for Users in Europe and the United Kingdom
The following information is provided for and applies to those located in the European Economic Area, Switzerland, and the United Kingdom, in accordance with the General Data Protection Regulation (“GDPR”) and other similar laws.
Legal Bases for Processing
We process your personal data consistent with the ways described previously in this privacy policy. When we do, we rely on one or more “legal bases” to do so. The legal bases we rely on are:
International Data Transfers
We may store your personal information on servers located outside of Europe or the United Kingdom, including on servers based in the United States. When you access our Services from Europe or the United Kingdom, your personal data may be subject to an “international data transfer” as defined in the European Data Privacy Laws. In order to protect the security of your information when making such transfers, we rely on the European Commission’s Standard Contractual Clauses and/or the United Kingdom’s International Data Transfer Agreement/Addendum depending on the source of the data and the specific circumstances of the transfer.
Your Rights and How to Exercise Them
You have certain rights related to our processing and retention of your personal information, which are described below. To exercise these rights, please contact us at hello@bkmag.com and include as complete a description of the request as possible.
Access – This Privacy Policy describes the personal information we collect and how we use and disclose it. If you would also like to know the specific pieces of personal information we hold about you, we will provide you with a copy upon your request.
Correction – If you believe that any of the personal information we hold about you is inaccurate, you may request that we correct it. You can update some information, like your contact details, yourself by visiting your account page. For other corrections, please contact us as described above.
Deletion – You may request that we delete personal information we hold about you. Please note, however, that we may need to retain limited amounts of personal information after completing your request for legal compliance purposes.
Objection/Restriction/Withdrawal of Consent – You may object to, restrict and/or withdraw your consent to our processing of your personal information if you believe our processing (i) uses inaccurate information; (ii) is unlawful; or (iii) when our processing is on your consent or our legitimate interests. You may also opt out of receiving marketing communications from us. You may do so by (i) following the unsubscribe link in the footer of any email you receive from us; or (ii) emailing us as described in the Section 8 of this privacy policy above.
Right to Lodge a Complaint
If you believe that we have processed your personal information in violation of a European Data Privacy Law, you have the right to lodge a complaint with the supervisory authority in your country of residence. You can find a list of supervisory authorities and their contact information on this website.
10) Additional Information for Users in Certain U.S. Jurisdictions
This section only applies to residents of California, Colorado, Connecticut, Utah, and Virginia. Residents of these U.S. states are afforded additional rights in accordance with their respective state data privacy laws. It describes how we collect, use, and share personal information in operating our business as well as your individual rights with respect to your personal information.
How We Collect, Use, and Share your Personal Information
We may collect the following categories of personal information about you:
The sources from which we collect information and additional details on the information we collect are described in Section 1 of this privacy policy; the business and commercial purposes for which we collect this information are described in Section 2 of this privacy policy; and the ways in which we may share this information are described in Section 3 of this privacy policy.
Your Privacy Rights and How to Exercise Them. As a California, Colorado, Connecticut, Utah, or Virginia resident, you have certain rights related to your personal information, which are detailed below. We encourage you to invoke these rights if you wish. Rest assured that we will not discriminate or retaliate against you for doing so.
Except where otherwise noted, you can exercise these rights by contacting us at hello@bkmag.com. If you opt to email us, please include as detailed a description of your request as possible.
Upon receiving certain types of requests, we may ask you to verify your identity before we can move forward. Typically, this will involve asking you to confirm information we already have on file about you. We will never ask you for sensitive information such as your credit card, driver’s license, or social security numbers for verification purposes.
You may also allow an “authorized agent” to submit a request on your behalf through the same means outlined above. Unless your agent has been given power of attorney, we will additionally need the following items to honor your request: (1) written authorization, signed by you, allowing them to act on your behalf; (2) proof of your identity; and (3) direct confirmation sent from you to us (without the authorized agent as an intermediary) affirming that the agent is authorized to act on your behalf.
Types of Rights
Sharing or using your personal information for targeted advertising means our disclosure of your personal information to a third party in order to serve you interest-based advertisements. Likewise, it does not encompass disclosing your personal information to a third party for other purposes.
To opt out of one or both of these practices, please email us as previously in this section. Please note that after opting out you will continue to see non-targeted advertisements on our Services. Please also note that we do not currently recognize browser opt-out preference signals (such as the Global Privacy Control) from devices.
Additionally, when residents of California opt out of “sales,” we also treat your request as one made pursuant to California’s “Shine the Light” law to opt out of the disclosure of your personal information to third parties for their use for direct marketing.
If your request related to any of the rights detailed above is denied, you may appeal that decision by emailing us at hello@bkmag.com.
Information We Disclose To Third Parties
The chart below details the categories of (1) personal data we disclose to third parties, (2) third parties we disclose that information to for a business purpose, and (3) third parties we “sell” or share it with for targeted advertising. It reflects these practices over the 12 months prior to the day this privacy policy was last updated. As a reminder, our service providers enable us to deliver our Services to you. For example, we use service providers to process your payments, to manage our email communications with you, and to maintain our Services’ safety and security. Please note that the lists below are likely to be overbroad for any single person. Similarly, not every data point that falls into the categories below is necessarily shared with all of the third parties listed. For more information on the categories used in the following chart and the reasons why we share personal data, please review Section 1 and Section 3 of this privacy policy, respectively.
Category of Personal Data | Third Parties to Whom it May Be Disclosed for a Business Purpose | Third Parties to Whom it May Be Sold or Shared/Used for Targeted Advertising |
Identifiers (e.g, name, email address, postal address, other contact information, IP address, online identifiers) | Service Providers, Business Partners | Event Sponsors, Business Partners, Advertisers |
Demographic Information (e.g, age or gender) | Service Providers | |
Commercial Information (e.g, purchase history) | Service Providers, Business Partners | Business Partners, Advertisers |
Payment Information (as needed to fulfill your purchase orders) | Service Providers | |
Internet or Network Information (e.g, browsing history on our Services and interactions with our Services) | Service Providers, Business Partners | Business Partners, Advertisers |
Geolocation Data (inferred from your IP address) | Service Providers, Business Partners | Business Partners, Advertisers |
Professional and Employment-Related Information (e.g, your job level and industry) | Service Providers | |
Inferences (e.g, inferences about your location and preferences) | Service Providers, Business Partners | Business Partners, Advertisers |
Other Information for California Residents
The following information applies to California residents only.
Notice Regarding Financial Incentives for California Residents – From time to time, we may offer the opportunity to participate in user research surveys. As a part of these surveys we may collect Personal Information, including but not limited to demographic information and information about your experiences with our Services. We use this information to help us gain further insight into and to improve our Services. In some instances, participation in a survey may make you eligible to win prizes, e.g, gift cards, in a sweepstakes. Under California law, this may be considered a financial incentive in exchange for Personal Information. The value of a given prize is reasonably related to the value of the information provided. Surveys may be emailed to our users directly or linked to on our website or social media accounts.
Participation in any survey is voluntary. You may opt out of receiving surveys from us by emailing hello@bkmag.com. For more information regarding a sweepstakes linked to a particular survey, please refer to that sweepstakes’ official rules.
Notice Regarding California Residents We Know to Be Under the Age of 16 – California residents we know to be younger than 16 years of age will by default be treated as though they have exercised a request to opt out of the sale or sharing of their personal information with respect to information provided directly to us (as opposed to information automatically collected from them through technical means). We do not permit such users to opt-in to the sale or sharing of their Personal Information, unless they provide proof that they are no longer under the age of 16. To do so, please email us at hello@bkmag.com.
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